I should start by saying that Liberal Youth chair Sarah Harding was my agent and we devised a plan to rally people behind our vision of a tolerant and free society and in opposition to UKIP's backward looking stance.
The next group we identified who rejected UKIP message were women -especially those who had done higher education-and Birkdale has a greater number of them than the rest of the town. And so it came to pass that Christiana Hartley Southport's first female Mayor made a welcome reappearance on a Liberal leaflet after an absence of 80 years. It is said that when she became Mayor 'trepidation' was felt among her male colleagues.Our data base wizard's ( aka Cllr Dan Lewis) identified our target names and off we went.
The number crunching still needs to be done but our very strong impression is that the strategy worked. Our result is here