Sunday, 18 April 2010

Will the Mail back us

Mark Pack makes the point that the editorial line of newspapers cannot get badly out of kilter with their readers. I recall a discussion at the Policy Committee at the height of the first Alliance surge in the early 1980s. Richard Holme had had dinner with a high ranking  person at the Mail on Sunday which had developed quite a sympathetic editorial line. The question was how long would it last. The answer was as long as B1 women-the main target of their advertisers- polled as pro Alliance. I say put Colin Firth in all your literature, I thought his essay in the Why vote Lib Dem was excellent

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