Sunday, 8 March 2009

Lessons to learn from Obama

A very calm and measured Howard Dean addressed the conference on Saturday. In fact the place was awash with Americans who were keen to share the lessons learned from the Obama campaign. Dean's speech can be seen on this video and is well worth watching
On the same evening there was a fringe meeting where more Obama folk shared their story. That meeting was organised by Lib Dem Voice and they have a podcast of the event on their website. Interesting though Howard Dean was I thought this second event was of more practical use.
The thing that shone through was the eternal truth of campaigning which is that this or that technique is all find and dandy but if you have not got a clear message then it will not help you. The message is the thing.